## Highlights 
* Location based move to earn game
* DEFY fuses hyper casual code breaking gameplay, learn to earn elements, real world exploration and AR adventures
* The mobile game helps players develop a new skill (coding), become fitter (IRL gameplay) and generate crypto earnings while engaging with the project 
* DEFY Labs is proud to announce the completion of their US$3.5m seed round led by Animoca Brands, liveXThe Spartan Group, GameFi Ventures, BIXIN, Polygon Studios, Unanimous Capital, PathDAO andPlay It Forward DAO

## Product 
### A Mobile move to earn game built on Polygon

DEFY is a move to earn NFT mobile game built on the Polygon Layer 2 platform. Immersing players (operatives) in a metaverse that bridges the virtual and physical worlds.

<div class="ratio ratio-16x9">
  <iframe src="https://www.youtube.com/embed/EtTDWmFWcW8" title="DEFY Walkthrough" title="YouTube DEFY Product" allowfullscreen></iframe>
</div>


## Problem
### Create a sustainable Move & Earn game economy
The DEFY team believes that in order to make M2E sustainable for the long term, it is critical to wrap the earning mechanics in a fun, highly engaging game which is rewarding beyond just playing to earn. Using a rich narrative and introducing novel new features into the game, DEFY is built for the long term. Furthermore, the DEFY game economy has been built to harness the creativity of the community, via the upcoming creators platform which will allow users to burn $DEFY tokens in order to forge and create new NFT game assets which maybe sold via a native marketplace. By doing this, DEFY is creating a platform that has the ability to absorb and distribute value in multiple ways. 

## Solution
### Dual free to play and premium gameloops

<div class="ratio ratio-16x9">
  <iframe src="https://www.youtube.com/embed/hWWywiQgWy0" title="DEFY Walkthrough" title="YouTube DEFY Product" allowfullscreen></iframe>
</div>
* DEFY will launch with both premium and free to play user pathways, which will greatly enhance user acquisition and retention. An innovative guild model aims to revolutionise the pathway to economic freedom for P2E players.
* Players will be able to move and earn, improve their health, explore their world and learn the basics of coding and other valuable skills through DEFY gameplay.



## Business Model
### Creators platform and PvP will create a new level for the game

DEFY’s in-game economy has been designed with scale and longevity in mind. A dual currency model is combined with an extensive set of customisable tradable game assets as well as multiple active and passive earning mechanisms that can be leveraged by the players. 

A creators platform will be added for content creators to collaborate with DEFY and bring NFTs into Augmented Reality. DEFY intends to bring PvP into DEFY which creates huge longevity.

## Market
### Eventually all games will incorporate NFTs, today it may feel novel - but who doesn't want to own their characters and weapons!?
The play and earn space and more specifically the move to earn space is exploding currently with entrants like Stepn and DOSE paving the way. Early play to earn games have seen much success with very little developed lore or gameplay. DEFY brings a rich lore tapping into popular culture creating a rich Player vs Environment (PvE) narrative that has operatives joining a revolutionary hacker organisation with the mission of keeping the metaverse open and out of the control of the evil tech oligarchy, Future Systems. As the game evolves, factions and Player vs Player (PvP) elements will add to the longevity of the game and complexity of the economy. 
 
## Investors
### Seed round led by Animoca, OliveX and Spartan
DEFY Labs is proud to announce the completion of a US$3.5m seed round backed by Animoca Brands, OliveXThe Spartan Group, GameFi Ventures, BIXIN, Polygon Studios, Unanimous Capital, PathDAO andPlay It Forward DAO.


Animoca is the world leading NFT and GameFi investor globally bringing interoperability and digital asset ownership to gamers and internet users alike. Spartan is a tier one VC fund, with investments across GameFi, DeFi and infrastructure.  OliveX is looking to tokenise the move to earn economy and create an interactive fitness metaverse.

![Defy_Investors](https://res.cloudinary.com/polkastarter/image/upload/v1651248181/projects/DEFY/FPyWV8MXEAIVcjy_zxfkwb.jpg)


## Team
### Experienced team transitioning from Web 2 => Web 3
The DEFY team has extensive experience in developing highly successful location based mobile applications, having previously launched the District Race app and created highly sought after white label fitness apps for large global companies. These apps have scaled to over 700,000 users globally and partnered with brands such as Apple, adidas, Redbull and MasterCard. Added to this mix is a co-founder with a strong background in international finance, and a marketing lead who is one of the leading P2E influencers with a large existing audience and knowledge of digital marketing. With this, DEFY has one of the strongest founding teams in the space.

**[BEN PEMBER - Co-Founder](https://www.linkedin.com/in/ben-pember-080a6633/)**

Ben is an experienced entrepreneur with backgrounds in the sport and technology industries. After leaving IMG, Ben initially founded Exceed Sports & Entertainment in 2013, building an award winning regional business focussed on developing health & lifestyle event IP. In 8 years Exceed has hosted 32 events in 10 countries with over 500,000 attendees. Making a move into the world of technology, Ben co-founded District Technologies in 2017, building a team that has built and scaled highly successful B2C & B2B location based, gamified fitness mobile apps. Ben brings a strong commercial focus to the business having secured multi million dollar partnerships with global brands such as adidas, Redbull and MasterCard.

**[TOM THRELFALL - Co-Founder](https://www.linkedin.com/in/threlfall/)**

Tom has over 15 years experience across institutional investment, specialising in funds management and trading. Most recently focused on technology investment, leading company and project strategy and development enabling institutionalisation of crypto markets. Tom has founded and run his own B2C business and is currently focused on working with businesses that are incorporating blockchain and in particular the crypto, nft and gaming space looking to help develop the 'institutional bridge' as the traditional markets continue their adoption journey.

**[MICHAEL MCCLENAGHAN - Co-Founder/Technical Lead](https://www.linkedin.com/in/michael-mcclenaghan-99579824/)**

Michael co-founded technology start-up District Technologies in 2017, and joined the team as Chief Technologies Officer. He had previously co-founded VR startup Lightweave Technologies in Australia. He has a passion for working with bleeding edge technologies such as VR/AR and blockchain, and using them to deliver true value and utility beyond market hype. Michael holds a degree in computer science with distinction from the Queensland University of Technology, and has successfully led engineering teams to deliver high value deals to clients over the past 10 years.

## Token Utility
### DEFY is the governance and utility token for game

![Defy_token](https://res.cloudinary.com/polkastarter/image/upload/v1652167130/projects/DEFY/Token_allocation_final_nrpxg7.png)
$DEFY is the governance and utility token in the DEFY ecosystem. $DEFY is an ERC-20 cryptographic token. It can be earned by swapping FCOIN collected in game, or purchased on a DEX/CEX. The $DEFY token is used for the purchase of in game NFT assets and as a governance token via the DEFY DAO. 

Decentralized Autonomous Organizations or DAOs are democratic communities on the blockchain.  The DEFY DAO will ensure the community is heard, giving them the opportunity to vote on proposals, partnerships, development plans and more. It is a forum for people all over the world to collaborate and partner.
Defy aims to create a decision influencing DAO where users will have a voice in the gaming and reward structure and story development.

![Defy_token](https://res.cloudinary.com/polkastarter/image/upload/v1652167130/projects/DEFY/Token_Vesting_Final_eh98l8.png)

DEFY

Mobile play and earn game built on Polygon

DEFY

$400,000

About DEFY

Website

Documents

Social Media