## Highlights 
* Humans is creating an all-in-one platform for AI-based creation and governance at scale, beginning with an initial focus on synthetic media.
* It combines a library of AI tools into a creative studio suite where users will be able to pick and choose as they bring their ideas to life.
* Humans has raised more than $9M from top-tier VCs such as Elrond Research, Morningstar Ventures and angel investors


## Product 
### All-in-one platform for AI-based creation and applications
Humans is the first framework for ethical AI and blockchain. It is creating an all-in-one platform for AI-based creation and governance at scale, beginning with an initial focus on synthetic media. Through its creative studio and token-based ownership and accountability system, Humans is designed to ensure contributions are fairly rewarded and that every AI is kept honest over the long term. Humans is a next-generation blockchain platform that brings together an ecosystem of stakeholders around the use of AI to create at scale. It combines a library of AI tools into a creative studio suite where users will be able to pick and choose as they bring their ideas to life. Individuals are empowered to create and own their digital likenesses, which may be used by themselves and others in the creation of any number of digital assets. The synthetic media, AI apps, and other digital assets utilize blockchain technology to generate Non-Fungible Tokens (NFTs) as a way of creating transparency, provenance, accountability, and long-term governance. 
![Humans Proof of Human](https://assets.polkastarter.com/mkckyg969lnuzjcns9rzm264i9e7) 

The commercialization strategy for the applications built on top of Humans is based on a Software-as-a-Service model, enforced through a combination of sales and marketing channels. HUMANS comprises the following main applications: 

* **AI Library**: AI Developers have a new way to deploy and train their algorithms in a ready-to-sell environment where they can share their creations and collaboratively improve their models.

* **AI Training System**: AI models may be optimized for specific data inputs. This may happen on a self/unsupervised basis, which requires no labels, or a supervised basis that requires labels. This training can be automated (~continuous integration-style) or configured manually (data+model) resulting in a trained model taking the form of a binary file.

* **Digital Genome**: Anyone can create their own unique digital genome for use with their own creations and others. These genomes are owned by their creators and may earn their owners compensation as they are used in the production of synthetic media assets. Requests for use will be submitted for approval by the creator or their designated agents. 

* **Apps**: Apps are a combination of AIs that generate valuable outputs on request. Each request made to an app is sent to each of its components, which in turn share any proceeds respectively. Due to technical limitations, there may be a limited number of slots available for high-performing apps on the platform. Apps may be built based on the framework available in Humans Studio either from scratch, built to serve a specific use case, or from a recipe made available in the Humans Studio. Users will have the ability to deploy apps at scale in the Humans decentralized ecosystem and to access a host of decentralized services provided by other members of the community. In order to go live with an app and make it available more broadly in the system, users will be required to stake $HEART tokens.

* **Humans Studio**: Individuals and app builders access the AI Library and bring their ideas to life by utilizing any number of AI models and genomes. Any number of combinations of neural networks for sentiment analysis, text to voice, text to video, voice to video, language translation and data analysis will all be able to work together and be saved as apps.
![Humans Product](https://assets.polkastarter.com/3219cqtfn38kybwosvoz07cypvcx)

## Problem
### How can creation of AI technology be incentivized and governed
By building an open technology platform, anybody will be able to create anything. Two important questions arise: if anybody can create anything, what needs to be created? If anybody can create anything, what is real? 

On a large scale, these two questions become big challenges. In order to solve the first aspect, a governance and management layer needs to be added. For the second question, a distributed ledger with built-in transparency is the solution. At scale, these two philosophical questions actually become real challenges, which can only be resolved by using AI in combination with blockchain.

## Solution 
### An AI-based token issuance and governance platform 
Humans is creating an AI-based token issuance and governance platform which allows users and AI researchers to convert their technologies and data into productive digital assets via an innovative use case for NFTs. The ecosystem is making it easier for AI researchers to deploy their tech. In the research studio tech providers can fine-tune their algorithms to be as competitive as possible and they have access to data training sets to which they normally do not. On the one hand, it saves them time and, on the other hand, it provides them with data. They can make full use of the community and through user-generated data that can be used to train, test and refine AI algorithms and compare them to industry standards.
![Humans Solution](https://assets.polkastarter.com/63pqa1hhype759v6q1gfeyc667tk)

## Business Model
### Multiple revenue streams in digital media production
Humans will completely change the way content creators and brands communicate with video across the internet, while helping AI developers to tap into the power of an integrated platform to create anything. Humans helps to make video content truly scalable with the power of AI while ensuring there is a real human behind any synthetical-media-produced piece of content by integrating a Proof-of-Human immutably on the blockchain. Finalizing the platform system and investing heavily in marketing and sales, Humans aims to service 6-7% of the digital media production market by 2023.

There are several customer segments that Humans is addressing in the following way: 
* **Enterprise**: direct sales made by the in-house executive sales team
* **SMEs**: active content and social media marketing, email campaigns, responsibility of marketing and customer success team
* **Creators**: will rather drive the costs side, however will contribute with digital DNAs to feed into the platform’s library and allow individuals to monetize their character
* **AI and App developers**: through AI researchers and networks, universities; then, will leverage the 1st wave and use the network effect; then will go global and will have campaigns and incentives to motivate AI and App developers; competitions with prizes. Partnerships with universities and big AI research centers (UK presence and Europe). 
* **3rd party**: agents, marketing, media production and customer engagement agencies, who will receive 10% commission from each closed account. 
Enterprise & SMEs: AI & app developers will leverage the Humans ecosystem platform and be charged a flat fee per every neural network request
![Humans Business Model](https://assets.polkastarter.com/3fyv98v3f9gxt14nnr757fw93vj6) 

## Market 
### The beginning of the synthetic media revolution
From automating the creation of personalized videos to enabling new virtual customer experiences, more and more companies are deploying AI to help brands and retailers create engaging digital content. Synthetic media - images, videos, sounds, or any other form of content that has been generated, edited, or enabled by artificial intelligence - promises a more scalable, cost-effective, and quick alternative for digital content creation. This new technology is poised to have a significant impact on the creation of digital content as well as how companies and retailers interact with customers in general.

There are already a few players in the synthetic media space that can be regarded as direct competition to the product that Humans is focusing on in its initial stage. One of them is Synthesia, an AI video generation that allows users to turn text into video in a few simple steps. However, compared to Humans, Synthesia is a closed platform with use cases and research limited to their in-house team as opposed to the open community that Humans is building. Other competitors include Rephrase.ai, Trenario, Epic and Soul Machines, all AI-video-tools helping to automatically create AI videos with avatars. There are also several companies in the space with which Humans has great synergies and might potentially cooperate by piloting the governance solution for human consensus AI, such as the video editing RunwayML, the voice-focused Modulate.ai or bigger companies such as Open.ai or Deepmind. 

## Investors  
### $9M raised from best-in-class VCs and angel investors 
Humans has raised around $9M from 60+ world-class investors in their private sale round, ranging from business leaders, tech executives and blockchain experts to community leaders and top management from tier-1 companies.

## Team 
### A world-class team with vast experience in machine learning, computer vision and blockchain
The core team is based in Romania and consists of: 

* **Sabin Dima** (Founder & CEO): Sabin has 15 years of experience as a tech entrepreneur and investment manager. From the age of 16, he developed one of the first social platforms in the Middle East - called Faye3. At the age of 21, Sabin set up one of the first investment funds in the technology area in Romania. Afterward, he continued to found and invest in technology companies, developing dozens of applications and building, among others, a start-up - AroundWise - which offers marketing solutions for shopping centers, being used by over 400 retailers. Sabin launched Humans in 2019, together with a team he has been working with closely for over 5 years.

* **Nicu Sebe** (Head of AI): Niculae has 20 years of experience in machine learning, currently serving as ML director at Trento University. At Humans, Niculae oversees building the AI Advisory Board, using the expertise of the advisory board members to help identify the main research/entrepreneurial area to concentrate on. He is responsible for identifying potential team leaders/directors that would be in charge of having close contact with the researchers, developers, and integrators. Moreover, Niculae manages the AI development launch, creating an environment that can seamlessly "translate" to and from different modalities, e.g., text, audio/speech, image, video. Finally, Niculae creates modules that can easily be combined and replaced according to the application and user requirements.

* **Lucian Nicolescu** (CTO): Lucian has over 20 years of experience in developing web-based solutions, backend architecture and managing technical aspects of organizations with an eye out for identifying innovative ways of getting things done. He along with the team of developers is in charge of the backend development and APIs communication between services and clients.

* **Razvan Munteanu** (Head Of Strategy): When it comes to tech-entrepreneurship, Răzvan Munteanu is a genuine visionary 2.0 and a true flag-bearer for the industry. His wide experience in capital investing spreads over a more than 25 years timeframe. He was the first businessman in Romania to see the potential of blockchain and cryptocurrencies and to invest big in this huge fast scalable market. Having a keen eye on spotting good projects, he was amongst the first to foresee and contribute to Elrond’s success. When “Humans” was brought to his attention, he immediately saw the prodigious potential behind the project and became not only its first investor and a co-founder, but also in charge of business development and strategic planning.

* **Florin Otto** (Head of Blockchain): Florin is part of the Humans founding team and has 10 years of experience in product management and blockchain. He is a blockchain and crypto enthusiast, experienced tech entrepreneur, and product executive with deep knowledge in building and managing multiple products across different companies and diverse teams. He is deeply passionate about building products that make people’s lives better, focused on strategy and designing the way that technology will serve both the businesses and the consumers. 

* **Dragos Costea** (Head of Research): Dragos has worked for over 10 years in the area of machine learning, is a PhD candidate in computer vision, aiming to find the best technology mix for video synthesis. Dragos is proficient in the following technologies: natural TTS, neural video animation (keypoints, mesh, segmentation) and neural radiance fields.
![Humans Team](https://assets.polkastarter.com/w3pc543vwsk6vk59iyk3gxi8yd44) 

## Token Utility
### $HEART: The centerpiece of the Humans ecosystem
![Humans Token](https://assets.polkastarter.com/14tl5ib7ut6pgyqisfv4a7cmd2zo)

As the native token of the Humans ecosystem, the $HEART token empowers anybody to participate in the governance of the platform and facilitates key flows of value within it. All fees charged by the Humans platform will be paid in $HEART, even when payment originates in fiat or another accepted cryptocurrency.

One of the primary functions of $HEART is to facilitate staking. Staking $HEART is required to perform key functions within the Humans ecosystem, including minting NFTs, account validation, creating apps and adding AIs to the Humans Studio. Additionally, $HEART will serve as the default incentive as various stakeholders contribute key value to the ecosystem. These incentives include rewards for creating an AI developer uploading technology account and getting it validated, account validation (KYC), participating in governance and providing Proof-of-Human. 

In Humans, NFTs are used for ownership of algorithms, genomes, data, AIs and apps. While the NFTs represent the ownership over the digital asset itself, the ERC20 tokens represent the rights to govern the NFT and the rights to any revenues it may generate. Importantly, these governance rights and rights to revenue may be represented by two separate ERC20 tokens, both linked to the original NFT. Governance-related tokens will be distributed across all the parties who (or whose data) contributed to the creation of an NFT. Revenue-related tokens may be distributed differently, as decided by the Governance token holders. Any revenues generated will be allocated proportionally according to the distribution of these tokens.
![HEART Distribution](https://assets.polkastarter.com/vxj8saw0brm0uisusjfklaj95ah9)

Humans

Heart-driven AI, helping humans create AI NFTs and run them as companies.